<![CDATA[ <span class="texttitlebig">HARUSPEX: Enterprise Pipeline Product and Strategic Forecasting Software for the Pharmaceutical Industry </span><br>
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<p class="textsectiontitle"><strong>Key Characteristics of the Pharmaceutical Industry and Their Impact on Strategic Forecasting</strong></p>
<p class="text">The Pharmaceutical Industry is unique in several ways. Pharmaceutical companies face many different challenges when compared to other manufacturing companies. These challenges include:</p>
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<li class="cubelist">the life enhancing, medical nature, and long lifecycle of pharmaceutical products from their product discovery to withdrawal.<br>
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<li class="cubelist">the scientific and complex research setting.<br>
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<li class="cubelist">the long product development process.<br>
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<li class="cubelist">the highly regulated sales and technical operations environments.<br>
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<li class="cubelist">the medical practitioner rather than the end customer as the primary focus of sales activities.<br>
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<li class="cubelist">the valuation of a company being primarily based on its pipeline products rather than those currently being sold.</li>
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<p class="text">As a result, the methodological framework and forecasting analytics to support pipeline product sale projections and strategic and long term planning decisions require specialized methods. These methods rest on data and models that cannot be found in enterprise ERP systems or specialized financial and strategic planning softwares. Even if systems such as SAP and Oracle Hyperion bring the power of an enterprise dimension, they lack the required epidemiological data and disease modeling for strategic and pipeline product forecasting. By default, customized, product/indication specific models using simple tools such as Excel, Access database etc. are the common offering that are provided by vendors of knowledge-based epidemiological forecasting and planning applications.</p>
<p class="text">Over the last decade, several pharmaceutical companies have invested time and money to re-engineer the pipeline and strategic forecasting process and improve communications. However the lack of enterprise tools has limited the effectiveness of these efforts.</p>
<p class="text">The reliance on Excel may have offered flexibility, portability and familiar file formats for individual users. It is however limited in power and, from an organizational perspective, provides limited:</p>
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<li class="cubelist">uniformity<br>
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<li class="cubelist">repository of data<br>
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<li class="cubelist">transparency of assumptions<br>
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<li class="cubelist">version control<br>
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<li class="cubelist">process efficacy for data sharing, results, updates and control<br>
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<li class="cubelist">forecast consolidation<br>
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<li class="cubelist">corporate reporting<br>
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<p><span class="text">A quantum change is required to improve the planning accuracy, efficiency, and effectiveness sought today by all pharmaceutical corporations. </span> </p>
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<p class="textsectiontitle"><strong>What is HARUSPEX?</strong><br>
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<p class="text"><strong>HARUSPEX </strong>is the only patient-based forecasting system available that is built upon the notion of enterprise. It is a centralized and holistic system. It is founded on the principle of market segmentation and incorporates a flexible modeling structure applicable to all types of indication i.e. prevalence for primary care, incidence and survival curves for specialty care. All forecasting capabilities are provided through web-based Java client interfaces. It offers economies of scales and leverages all pertinent business insight data and information, forecasts and assumptions that are all warehoused in an Oracle “knowledge” database. </p>
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<p class="textsectiontitle">The Meaning of HARUSPEX</P>
<span class="text"><strong>HARUSPEX</strong> is a religious official who interpreted omens by inspecting the entrails of sacrificial animals.
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<p align="center" class="text"><img src="../images/historyharuspex.jpg" alt="Haruspex" width="228" height="178" border="1"></p>
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<p class="textsectiontitle">The Scope of HARUSPEX : "Think Specific, Act Global"</p>
<p class="text">Strategic and pipeline product forecasting is data intensive. It involves long term time horizons, numerous bi-directional changes, numerous people and functions.</p>
<p class="text">The diagram in Figure 1 illustrates the Strategic Forecasting Process of a global pharmaceutical organization and the central role it plays on its operations. </p>
<p class="text"><img src="../images/graph5.jpg" alt="Haruspex - The Global Strategic Forecasting Landscape" width="761" height="572"></p>
<p class="text" ><strong>HARUSPEX </strong>delivers a new vision: A central IT system to create and consolidate assumptions and patient forecasts for new products</span></p>
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HARUSPEX </strong>warehouses and documents all pertinent and available business intelligence data. The especially configured knowledge Oracle database encompasses several dimensions. The <strong>HARUSPEX</strong> data repository: </p>
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<li class="cubelist">Includes any user defined area (countries, regions, etc.) All countries using the US Bureau of Census Data can be pre-loaded. </li>
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<td width="219" class="tablecontent"><div align="center"><strong>GEOGRAPHY</strong></div></td>
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<li class="cubelist">Covers historical audit sales and forecasts of all forms within a product by months over the entire lifecycle (up to 35 years) extrapolated applying the integrated expert <strong>FUTURCAST</strong> forecasting engine.</li>
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<td class="tablecontent"><div align="center"><strong>PRODUCT DATA</strong></div></td>
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<li class="cubelist">Covers all multiple indications that a product/compound can offer clinical utility and value.</li>
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<td class="tablecontent"><div align="center"><strong>INDICATION</strong></div></td>
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<li class="cubelist">Stores current and future population data by gender and characteristics for all geographical areas.</li>
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<td class="tablecontent"><div align="center"><strong>DEMOGRAPHY</strong></div></td>
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<li class="cubelist">Stores analogs and the most often used modeling curves to build up-take impact of events and launches.</li>
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<td class="tablecontent"><div align="center"><strong>CURVES</strong></div></td>
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<li class="cubelist">Stores epidemiological trends by sources for the covered indications and demographics.</li>
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<td class="tablecontent"><div align="center"><strong>EPIDEMIOLOGY</strong></div></td>
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<li class="cubelist">Stores historical audit sales and the extrapolated forecasts of all the competitors’ products involved in a disease/indication within a geography.</li>
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<td class="tablecontent"><div align="center"><strong>COMPETITION</strong></div></td>
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<li class="cubelist">Stores prices per product/form over time.</li>
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<td class="tablecontent"><div align="center"><strong>PRICING</strong></div></td>
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<li class="cubelist">Stores treatment parameters per epidemiology to convert patient forecasts into volumes, currency and prescriptions.</li>
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<td class="tablecontent"><div align="center"><strong>CONSUMPTION</strong></div></td>
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<li class="cubelist">Keeps unlimited project forecast scenarios with their model definition, segmentation, model parameters and assumptions.</li>
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<td class="tablecontent"><div align="center"><strong>MODELING</strong></div></td>
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<li class="cubelist">Stores forecasts and documents, through a uniform assumption grid, the post-launch events impacting the forecasts of each project forecast scenario.</li>
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<td class="tablecontent"><div align="center"><strong>FORECASTS & ASSUMPTIONS</strong></div></td>
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<li class="cubelist">Captures the pertinent R&D and marketing projected cost for each project.</li>
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<td class="tablecontent"><div align="center"><strong>PROFIT</strong></div></td>
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<p class="textsectiontitle"><strong>HARUSPEX</strong> Main Features Deliver</p>
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<li class="check">A centralized IT infrastructure built upon a complete Oracle data repository and Web-based forecasting functions.<br>
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<li class="check">A common language for all products and therapeutic areas.<br>
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<li class="check">A common, highly flexible, founded on market segmentation, patient-based forecast approach modeling how patients are treated.<br>
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<li class="check">A common logic and easy to use non predictive forecast tool.<br>
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<li class="check">A multi-area forecasting environment.<br>
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<li class="check">A standardized validation method across indications/geographies.<br>
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<li class="check">A common assumption structure for all products, therapeutic and geographical areas.<br>
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<li class="check">Clear communication across functional areas.<br>
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<li class="check">High transparency.<br>
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<li class="check">Clear forecast and scenario archiving and traceability.<br>
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<li class="check"><span class="check">Seamless integration with the <strong>FUTURCAST</strong> operational forecasting system.</span><span class="text"><br clear="ALL">
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In summary</strong>: </p>
<p class="text"><strong>HARUSPEX</strong> fully integrates and aligns activities seamlessly while translating the forecasts for all functions. </p>
<p align="center" class="textsmalltitle"><img src="../images/haruspex.jpg" width="600" height="484"></p>
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<p class="textsectiontitle"><strong >Clear Advantages</strong><br>
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<p class="text">The <strong>HARUSPEX</strong> quantum change provides clear advantages to both an organization and its users:</p>
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<td width="271" class="tableheader"><p><strong> HARUSPEX TO THE ORGANIZATION</strong></p></td>
<td width="281" class="tableheader"><div align="center"><strong>HARUSPEX TO THE USER</strong></div></td>
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<li class="cubelistrans">Reduces the time spent on non-productive mechanical aspects of forecasting (finding/verifying data, aligning, and consolidating).</li>
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<li class="cubelistrans">Reduces the time spent on forecasting as opposed to value-added activities.</li>
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<td valign="top" class="tablecontent"><ul>
<li class="cubelistrans">Provides better version control leading to more clarity.</li>
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<li class="cubelistrans">Provides continuous improvement with all forecasts in one environment.</li>
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<li class="cubelistrans">Enhances the ability to compare across forecasts, forecast assumptions, and across all other dimensions (geography, products, years, plan versions, etc.).</li>
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<li class="cubelistrans">Reduces the need for “clean slates”.</li>
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<li class="cubelistrans">Reduces local IT, training and external consultancy needs.</li>
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<li class="cubelistrans">Reduces repetitive and error-prone copy/paste activities by creating links to other databases.</li>
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<li class="cubelistrans">Establishes a flexible collaborative forecasting process between corporate and top affiliates.</li>
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<li class="cubelistrans">Establishes a much lower reliance on Excel; much simpler, less error-prone, direct consolidation, easier scenario building.</li>
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<p class="textsectiontitle"><strong>Clear Business Benefits</strong><br>
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<p class="text"><strong>HARUSPEX </strong>market segmentation methodology aligns forecasting with the marketing strategies and henceforth, provides a higher level of confidence and accuracy in the patient forecasts.</p>
<p class="text"><strong><strong><img src="../images/cubeandpills.jpg" width="142" height="186" align="right"></strong></strong>It also offers:</p>
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<li class="check">Better evaluation of risks and opportunities<br>
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<li class="check">Better understanding of business needs and resources required<br>
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<li class="check">Comparability within and across business franchises<br>
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<li class="check">Easier transition from pipeline to in-line<br>
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<li class="check">More efficient global SCM activities</li>
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<p class="text"><strong>HARUSPEX</strong> is available to business analysis and marketing departments of corporate headquarters and local affiliates of healthcare companies.</p>]]>